In business the "simplicity abstraction layer" [1] on a product is essentially taking something that was created by hackers for hackers (or engineers) and making it simple for end users "the layperson".
God knows anytime you can make something easy for a layperson and not make them think there is money to be made. They aren't interested in your Liebert fire protection system and diverse path routing.
It never fails to amaze me how highly technical types simply can't think out of that box. And yet they make fun of "sales types" that can actually speak and sell to end users an inferior product.
[1] I actually just made that up.
For example: http://publib.boulder.ibm.com/infocenter/zvm/v5r4/index.jsp?...
If a customer were to be curious as to what hashing is then that link should clear it up perfectly.
I'd appreciate a description of the hashing algorithm being added to the blog post, but that's less important.
If you say "encrypted", I read that as "somewhere we have a key that gives the attacker plaintext passwords, they might have that key as well".