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A comment on Google turns on "Download Gmail Archive" feature. Parent comment

Re:Google turns on "Download Gmail Archive" feature by IBM on Saturday February 08, 2014 @09:38PM (#7204035)
I think they'd definitely do it. Google has decided to flip the switch and monetize as much as possible lately, having to use the Gmail app would be in line with that.
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Re:Google turns on "Download Gmail Archive" feature by late2part on Saturday February 08, 2014 @10:37PM (#7204232)
The benefit of gmail to Google is the intelligence gained for targeted marketing by scanning your email.

The worry that Google will disable IMAP misses this point. Google gains so much ancillary intelligence from scanning your email, that if they lose market share, their overall ability to target unrelated ads (e.g. during search).

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