The scary thing is just how commonplace, and how well-thumbed the playbook is.

Look up the stories behind the disinformation and smear wars waged on behalf of tobacco, leaded paint, MLK, labor organizers, environmental activists, global warming (especially), and others, and you'll find the same story again and again. It's very useful to read these stories, because the tricks simply don't change.

In a recent posting on documentaries, "The Corporation" was listed, and I took the opportunity to watch it again. Yes it's long and repetitive, but it's good: https://www.youtube.com/watch?v=s6zQO7JytzQ

A friend of mine lost his father as a child in an industrial accident which turned out to be the manufacturer's fault. That process involved years of litigation, much of it lead by his mother and a young attorney (the other families were less active) against a major corporate titan. They attempted to smear her character and play all sorts of other dirty tricks, but did eventually lose. The whole affair did form the basis of an excellent education in corporate cynicism, however.