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A comment on Motivation for Behavior Change, Cognitive Dissonance. Parent comment

Re:Motivation for Behavior Change, Cognitive Dissonance by OperaLover on Wednesday July 22, 2009 @02:36AM (#717488)
As I remember, the main difference between "attribution theory" and "dissonance theory" is that dissonance theory postulates a motivation or drive to reduce dissonance between different types of information...

Whereas AT just postulates different information - something to think about for IT-type folks...

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Re:Motivation for Behavior Change, Cognitive Dissonance by messel on Wednesday July 22, 2009 @06:43AM (#717651)
I see all types of applications (software, IT, startups!) for some basic familiarity with social/behavioral psychology.
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