Still, I didn't make it through the video, and then I came here to find the most highly voted echoed my own thoughts about it.
It makes me think that they missed the mark.
Are you sure you're the mark (i.e., their target audience)?
Re:Introducing Paper
by JonnieCache on Thursday January 30, 2014 @09:38AM
(#7150828)
The point is, the ad is not aimed at your conscious mind. How you think you feel about it after watching isn't really relevant.
That was an interesting read, thanks. Do you know where else I can read about how ads works?
Re:Introducing Paper
by JonnieCache on Thursday January 30, 2014 @10:25AM
(#7151095)
Well, TLP has a number of posts on the subject. Beware that he drinks a lot of rum though, and some of his posts are more lucid than others. These are good:
http://thelastpsychiatrist.com/2011/11/luxury_branding_the_f...
http://thelastpsychiatrist.com/2013/05/dove.html
http://thelastpsychiatrist.com/2013/09/real_men_want_to_drin...
Otherwise there's this documentary, with a more historical (and less rum-soaked) take on the subject:
Advertising hasn't worked that way in almost a hundred years. It's simply vastly less effective than selling an identity.
The real secret is, it works even if you hate hipsters. In fact, they know you hate hipsters, and that's why they're in the ad.
http://thelastpsychiatrist.com/2010/11/advertisings_collater...