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Re:Introducing Paper by Touche on Thursday January 30, 2014 @08:15AM (#7150455)
5 letter common words can be used freely by anyone, in my opinion. If you want your brand to be distinctive and searchable, pick a distinctive and searchable name.

There was an article a few weeks ago about an internal struggle going on inside Facebook about what their product should be. Some executives are worried that it's primarily shallow (in their minds) content. They want to get rid of the memes and have people sharing more "quality" content. This is a step in that direction. They want Facebook to become the replacement to the daily newspaper. Hence Paper.

Re:Introducing Paper by blueblob on Thursday January 30, 2014 @08:18AM (#7150472)
Are you making a comment about "candy?"
Re:Introducing Paper by Touche on Thursday January 30, 2014 @08:21AM (#7150489)
Don't know what that means, so no.
Re:Introducing Paper by blueblob on Thursday January 30, 2014 @08:32AM (#7150543)
King.com, makers of Candy Crush Saga trademarked the word "Candy."

https://news.ycombinator.com/item?id=7090913

Re:Introducing Paper by zacharycohn on Thursday January 30, 2014 @09:26AM (#7150772)
Except Candy. And Saga.
Re:Introducing Paper by bentcorner on Thursday January 30, 2014 @11:01AM (#7151328)
Do you mind linking that original article? I'm interested in reading that.

I wonder what sort of quality content Facebook execs are looking for. If most people are like me, I work a day at the office, go home, have dinner with the family, take the dog out for a poop, futz with the computer for an hour or two, then off to bed. Rinse and repeat M-F. Weekends are more interesting with family activities, but it's not a constant barrage of me skydiving, taking pictures at the beach and all that week-in, week-out. Nor do I wax philosophical because it just feels so pretentious.

Re:Introducing Paper by Touche on Thursday January 30, 2014 @12:26PM (#7151889)
Re:Introducing Paper by nicholassmith on Thursday January 30, 2014 @08:33AM (#7150548)
I agree that common words should be used pretty freely, but if you're Facebook you can do a bit better than the name of an App that's garnered a reasonably large amount of press.