It won't play anywhere but small pockets of a few cities where people have a lot of money and want to pay crazy amounts of money for a cup of coffee. I really don't understand why people are investing so much money in this and why it needs that much investment. I see very nice coffee shops open all the time, sell perfectly fine coffee for a quarter the price and they don't need millions in investment.

I don't agree with that. Bluebottles, while hardly cute, aren't reviled in the UK at all, and they are the only commonly-seen fly that one might regard as even slightly attractive.

For many they are simply a memory of childhood, watching insects buzzing against a window on a hot summer's day.

Well it's more appetizing than ratscabies on either side of the pond, gotta give 'em that.