If your "average purchaser in the US" can't tell the difference, then it won't matter to them anyways, right?
So, "Fuck 'em if they don't know enough to know they're getting cheated?" Nice.
How are you getting cheated if it makes no difference?
Because you miss out on the chance to get angry?
As other have mentioned the inferior oils might not be as healthy, this might be a reason to care not just 'cause'.
As I just amended my comment up-thread to say: allergies. Food allergies can kill you, and nut oils (nuts being a fairly common, and often severe allergen) are sometimes used used as an olive oil adulterant.
Adulterated olive oil isn't even labeled that it's adulterated, let alone what with.
Re:The Adulteration of Italian Olive Oil
by rahimnathwani on Tuesday January 28, 2014 @04:26PM
(#7139838)
Would the same apply to selling fake multi-vitamin tablets?
EVOO isn't Coca-Cola. There's no standard flavor. It's the same as complaining about counterfeit wine -- if it tastes good for the price, does it ultimately matter if it's "counterfeit" or not? The flavor is the flavor.