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Re:The Adulteration of Italian Olive Oil by hsitz on Sunday January 26, 2014 @11:27PM (#7128806)
" The flavor can't be counterfeited at all, so it doesn't really matter what's on the label . . . . You might have 5 different olive oils in your cupboard depending on what you're using them for, but you didn't buy any of them based on their label!"

Huh? What world are you living in? I mean, maybe you have five different olive oils in your cupboard and maybe their labels had nothing to do with the ones you chose. But do you really think that the average reader on HN (or average purchaser in US) chooses which brand of olive oil to buy by taste? Holy moly, out of touch. I suppose next you'll be telling us that a wine or winery's name or a wine bottle's label have nothing to do with why people choose it? Welcome to the world of "marketing".

Re:The Adulteration of Italian Olive Oil by crazygringo on Sunday January 26, 2014 @11:35PM (#7128834)
I don't think you get it -- that's my point. If your "average purchaser in the US" can't tell the difference, then it won't matter to them anyways, right? And if they can tell the difference, then they're already buying by flavor.

EVOO isn't Coca-Cola. There's no standard flavor. It's the same as complaining about counterfeit wine -- if it tastes good for the price, does it ultimately matter if it's "counterfeit" or not? The flavor is the flavor.

Re:The Adulteration of Italian Olive Oil by rosser on Sunday January 26, 2014 @11:39PM (#7128846)
If your "average purchaser in the US" can't tell the difference, then it won't matter to them anyways, right?

So, "Fuck 'em if they don't know enough to know they're getting cheated?" Nice.

Re:The Adulteration of Italian Olive Oil by aaron695 on Sunday January 26, 2014 @11:57PM (#7128893)
How are you getting cheated if it makes no difference?

Because you miss out on the chance to get angry?

As other have mentioned the inferior oils might not be as healthy, this might be a reason to care not just 'cause'.

Re:The Adulteration of Italian Olive Oil by rosser on Monday January 27, 2014 @12:00AM (#7128901)
As I just amended my comment up-thread to say: allergies. Food allergies can kill you, and nut oils (nuts being a fairly common, and often severe allergen) are sometimes used used as an olive oil adulterant.

Adulterated olive oil isn't even labeled that it's adulterated, let alone what with.

Re:The Adulteration of Italian Olive Oil by rahimnathwani on Tuesday January 28, 2014 @04:26PM (#7139838)
Would the same apply to selling fake multi-vitamin tablets?
Re:The Adulteration of Italian Olive Oil by busterarm on Sunday January 26, 2014 @11:30PM (#7128814)
It's a decent enough gamble on HN. Most of the younger east-coast and scandinavian techies that I know are very much into foodieism. "Foodie Dice" was an incredibly successful Kickstarter campaign. Younger folks are starting to care a lot more about ingredients than the past few generations it seems.