No; there are a lot of problems with Facebook, but I'm pretty sure it boils down to parents being on there. That, more than anything else, will keep kids away.

You could also argue that Facebook focuses too much on content consumption whereas Twitter, Instagram, and Snapchat all focus much more on content creation.

Another problem I've seen a lot lately is the Newsfeed algorithm just being downright terrible. I've noticed a rash of comments on months-old photos lately where people are saying "how did I miss this photo?!" If you're going out of your way to create content and no one sees it, what's the point?

Agreed, and I think it's mainly because it gets hard to figure out what content to display when 1) people are following 300 friends + 300 pages; 2) advertisers are paying for their content to be seen.

The competition for a spot in the users' news feed makes it increasingly harder to present the user with quality content...I sometimes wonder how it's even possible to test the quality of their algorithms a such a large scale (kudos, btw), even with all that automated continuous learning.

The article states that once a site layout follows the archetype for that type of site then the brain is "happier". I would say that at this point Facebook is so ingrained in many(not all) users that its design follows a known archetype(The FB design).

Facebook has also simplified their design considerably over the years.

Do you remember when you had all those wall plugins like drawing apps, and "SUPER POKE" it got way out of hand.

And part of the reason Facebook did so well when it first came out, was because it was a far easier alternative than the CSS bloat that was on Myspace.

Remember going to your friends page, and three videos would autoload, with 7 songs playing and glitter graphics?