tommycxl

Content was scrapped.

Facebook has also simplified their design considerably over the years.

Do you remember when you had all those wall plugins like drawing apps, and "SUPER POKE" it got way out of hand.

And part of the reason Facebook did so well when it first came out, was because it was a far easier alternative than the CSS bloat that was on Myspace.

Remember going to your friends page, and three videos would autoload, with 7 songs playing and glitter graphics?

Yes, this content was scrapped. (Hi, I published the article originally)

While I did re-distribute the content to Medium, we very much practice these principles where the post was originally published on ConversionXL

While the studies referenced do pull from different areas, "beauty", "retention", "conversions" they are all used in order to back up that science supports simple, prototypical, sites performing better.

This means less visual clutter, everything being where it is "supposed to be" and presented in a way that isn't over stimulating to the senses.

As far as the photoreceptors in your eyes are concerned, that's the bridge between the real world and your brain.

You don't actually "see" anything, your brain just decodes the information.

Less information to decode (i.e visual complexity) the easier the actual message has to get to your brain.