How can I pivot my startup?

Re:How can I pivot my startup? by efounders on Monday January 20, 2014 @01:02PM (#7090841)

It all depends on what you want to achieve/build with your business.

I'm not an expert in collect/display testimonials solution but have you validated the need for such a product? Any paying customers yet?

If so, clearly define your typical customers and find ways to reach out to them.

Hope it helps.

[ Parent | on HN ]

Re:How can I pivot my startup? by whichdan on Monday January 20, 2014 @01:17PM (#7090938)

I used to do contract programming, and worked with a few businesses who expressed issues with external review websites, but I have a hard time jumping from that topic to selling my product.

I unfortunately do not have any paying customers, nor much traffic in general.

"and find ways to reach out to them" do you mean lots of cold-calling?

[ Parent | on HN ]

Re:How can I pivot my startup? by efounders on Monday January 20, 2014 @01:29PM (#7091007)

You wrote down: "my target market is essentially small business owners who dislike Yelp" => is this an hypothesis or a fact?

Before doing marketing, make sure there is a market/people ready to pay for your solution.

Only if so, start doing marketing (outbound, inbound,...).

[ Parent | on HN ]

Re:How can I pivot my startup? by whichdan on Monday January 20, 2014 @01:34PM (#7091026)

Ah, it's a hypothesis.. I am/was under the impression that marketing is partially a way of testing that.

[ Parent | on HN ]