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A comment on How can I pivot my startup?. Parent comment

Re:How can I pivot my startup? by efounders on Monday January 20, 2014 @01:29PM (#7091007)
You wrote down: "my target market is essentially small business owners who dislike Yelp" => is this an hypothesis or a fact?

Before doing marketing, make sure there is a market/people ready to pay for your solution.

Only if so, start doing marketing (outbound, inbound,...).

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Re:How can I pivot my startup? by whichdan on Monday January 20, 2014 @01:34PM (#7091026)
Ah, it's a hypothesis.. I am/was under the impression that marketing is partially a way of testing that.
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