I guess the irony is lost on them.
Given how weirdly they tend to pronounce french word and sometimes transform them -see rouge (but it's only fair since we do the same sometimes) I guess it doesn't hurt to reiterate it.
Even a few years ago if you wanted to start a new business in a market that didn't exist yet you would be told it can't be done. For example, "Le Camion qui Fume" had to spend years to get the business license because the concept of the food truck didn't exist in France. Surprisingly, mobile epiceries, bakers, and butchers have existed for years so I don't know why mobile restaurants took so long.
And don't take any offence with what's been said above, it's funny to see a word / idiom / expression being taken over by the english language, as much as the opposite; ie : The Hangover being translated Very Bad Trip.
It's an unimaginative 'translation', making it sound more fancy than the literal french equivalent ("La cuite").
Indeed, while it doesn't entirely combat the 'bashing' - some of the bashing is due, so we can't expect to entirely reject all criticism - it does put a stick in the bicycle wheel of the "France doesn't have a word for entrepreneur" banter.