Don't take my words too much to heart - or the lack or response on HN. Folks here are probably not your customers after all.
Find your target customer group and do your market research there.
good luck.
...if you're interested, here's an example: http://papermine.com/samples/julskitchen/
Actually, to view content you click on it, and you can scroll like a normal page.
The "brochure" is not a single article, it's like a list of content that you click on to read.
I don't know if it's a terrible idea, that's why we're looking for feedback :-)
What do you guys think?