Thanks for your feedback, bdfh42!
Actually, to view content you click on it, and you can scroll like a normal page.
The "brochure" is not a single article, it's like a list of content that you click on to read.
I don't know if it's a terrible idea, that's why we're looking for feedback :-)
What do you guys think?
Don't take my words too much to heart - or the lack or response on HN. Folks here are probably not your customers after all.
Find your target customer group and do your market research there.
good luck.
...if you're interested, here's an example: http://papermine.com/samples/julskitchen/
I must admit it annoys me although it seems to appeal to the "dead tree" publishers venturing into the scary on line world.
The worst bit is when you are on a magazine style page and the article exceeds the current page length and you need to flip several pages to get to the continuation - just like in all those terrible paper based formats where advertising pressures set the page format and the overall layout.
There must be a better way to present a mix of curated content.