Every single time you change a process in anyway, millions of dollars of equipment - minimum - is being ripped out, retooled and replaced. And that's fine, because this industry is all about economies-of-scale, but it means Intel has a huge advantage: they can build more chips. As in, they can convert several fabrication lines to build chips, and simply have more out the door and on the market then their competitors, which means they can afford a price drop which other people can't - because they need to pay for the upkeep, running and loans to build those fab plants in the first place.
Intel is focusing on power and GPU because that's where the gains are to be had and what the market needed, and because they have to - current gen high-end CPUs have more thermal output density then a stove hotplate. Power use had to drop to have any hope of running higher performance into the future, and anyone hoping to compete has the exact same problems to contend with. And since new battery technology isn't happening, mobile has to find power savings on the demand side.
No one will beat Intel at their own game competitors need to keep them going sideways.