Re:Airlock – Facebook's mobile A/B testing framework
by jarjoura on Thursday January 09, 2014 @05:22PM
(#7033702)
A/B testing has nothing to do with the application review process. It's for either A – bringing a new service online that cannot handle the load right away (server tuning), or B – testing the UX and fine tuning it before releasing it to entire user base (client tuning).
In all cases, Android applications also A/B test.