It's not about different standards, it's about different approach.

You can't just make software, give it away, and expect money to rain down on you from everywhere it is used — it doesn't work like that.

If you want money from your software you need to offer it with a business model coupled with either advertising or a price point. But you knew that already.

Well, in a sense that's what he's doing now - the whole "Open source to open source, corporation to corporation" bit.

He's not being held to a different standard. Microsoft doesn't get credit for every memo or power point presentation! Why should Zed get credit for every web site? It doesn't make sense. He wrote a cog.

Microsoft, on the other hand, gets paid for every memo and presentation, even though they just "wrote a cog". It's not unreasonable for Zed to desire something in return for writing a cog, even if he perhaps has not been using an optimal strategy for achieving it.

Microsoft gets paid because they're a business. It is unreasonable because Zed is not running a business. Running a business is hard -- a lot harder than just writing software and releasing it to the wind.