Booth babes are not there for the attendees there there for the free publicity outside the event as their picture is posted on various websites etc.
Why not use a mix of both? Staff the booth with 3 attendees. One booth-babe in high heels with all that jazz for the photos, one girl wearing light makeup and wearing attire that would make her approachable to the average tech nerd, and one boy who provides an approach-target for girls and guys who aren't comfortable talking to girls.
Re:The 'booth babes' of CES
by JasonFruit on Wednesday January 08, 2014 @02:26PM
(#7025856)
I'll grant that for the sake of argument, but does that kind of publicity do any good for the event or the people presenting their products there?
The companies know sex sells.
The photographers from the media know sex sells.
The media publishing the photographer know sex sells.
Science knows that sex sells. http://www.popsci.com/scitech/article/2008-04/sex-sells-what...
So yes, my guess is the booth babes help raise product awareness, product exposure, and desire for the product.
"If CES attendees feel intimidated by a booth spokesperson, why is that spokesperson chosen to do the job? Why not let the models dress down, adopt girl-next door makeup, and proactively demo the products instead of standing around in heels waiting for the next photo opp?"