I definitely see things through the lens of community management, as marketers may see things through the lens of marketing. I haven't seen Home Depot's response to the deaths in their stores so I don't have any comment on that, but it's likely I would if I saw them. I wrote this post based on my disgust at Uber's response and the lesson I think companies should learn from it.

Lots of folks have complained about the surge pricing notifications, which is why I'm repeating those complaints. Perhaps Uber has improved that messaging since the last, highly-publicized round of complaints.

I appreciate your feedback on the title and I agree. I've updated the post and HN title. Thanks for keeping me honest...that was a lame move on my part.