A NSL is not a catch-all. It can only compel disclosure of metadata, aka non-content data, aka pretty much what's covered under Smith v Maryland (third party doctrine and all that). That alone is damaging, of course: when the police were getting phone number records in 1976, technology was very different from say, the ability to track your every movement just from the IDs of the cell phone towers that your phone connects to as you move around your city.
However, a NSL cannot compel someone to write a backdoor into a program, or force you to hand over your private encryption keys, or even hand over the content of a single email. There are many other legal approaches to these other things (like a real court order from a judge), and there is a decent chance that a company is completely spineless and rolls over for the government without any need for the request to be legal (a la AT&T and room 641A), but those approaches have nothing to do with National Security Letters.
I wish people would learn a little bit about this before thinking they know a lot about this...
Everything I've seen about NSLs says that they allow the government to compel production of (some) information about an individual or group if they say it's part of a national security investigation. As I understand it, the big objection to NSLs from groups like the EFF and ACLU is that they're outside the normal system of court order and subpoenas, lack enough restrictions on when they can be used and have the gag order provision...not that they give the government power to ask companies to do whatever they want.
Apple almost certainly has received many NSLs, which is why they can only disclose "1000-2000 account information requests" for the first half of 2013 in their transparency report. That number combines law enforcement and national security order requests in order to keep vague the exact number of the latter. If you take a look at that transparency report[1], you can see they come as close as you can to confirming that they have received NSLs when (so far) you can of course not confirm that you've ever received NSLs.
[1] https://www.apple.com/pr/pdf/131105reportongovinforequests3....
>The section carries a gag order stating that "No person shall disclose to any other person (other than those persons necessary to produce the tangible things under this section) that the Federal Bureau of Investigation has sought or obtained tangible things under this section"
So are you suggesting they've received a NSL letter about nothing in particular forcing them to lie in this instance?
moron4hire seems to believe that they would force them to keep the statement (and thus lie), but I'm going to need a source on that.
So whatever their true status is, it cannot be judged from their own statements, as long as we assume that nobody at Apple gives two shits enough to stick their neck out and risk incarceration for violating a NSL.
Instead they should have released a PR statement like so:
"Apple's is unaware of any help it has provided the NSA in creating iPhone backdoors, but due to the presence of National Security Letters that would gag us if we had, we can neither confirm nor deny whether we have helped the NSA. If we have, no one in the company but those that aided the NSA would know. We urge the citizens of this country to challenge the constitutionality of NSLs so that we may be able to confirm whether or not we have aided in the creation of iPhone backdoors."
That's the only truthful statement that could be uttered at this point.