From techcrunch Up until now, the Compass team has made most of its money via R&D for governments and consulting firms and by offering sponsored versions of its “Startup Genome Reports.” Moving forward, Compass will also begin piloting a handful of potential revenue channels, including matching companies to value-add products and services, providing automated audits of startups for investors or bye working specifically B2B transactions, or companies within large organizations. The other option, Herrmann said, is to allow financial customers, for example, to manage their relationships with their tech customers.

Shovels?

This sort of data is useful in running a startup. My only concern is whether they will be selling it to VCs, etc. on the backend.

We are not selling it. Our objective is to maximize business success, not helping investors.

What kind of person downvotes this comment? It's a valid concern and it resulted in a staff member responding, pretty good value add wouldn't you think?

Don't care about how the G's are made. Most startups don't speak metrics and this may give them a base framework to think about it

Woops, you're absolutely right :)