Yes, but who are the "people" that you show things to? There is no clear split between "tech people" on one side and "locals" on the other side. Just like there are people who have been living in the Mission for 30+ years, there are people who moved in at the same time as I did (two years ago) but are getting priced out. Why am I less of a real "San Franciscan" than they are? This is as another commenter pointed, half parts bigotry too. This has always been happening too. Hell, the Mission was once occupied by poor German and Italian families. They fled with white flight when the Latinas moved here. Then, now the Mission is gentrifying. This is a process that will keep happening throughout the years in every neighborhood. A Google open house day will not help people who want to manufacture outrage for their pet causes.