Re:Google’s $179 Moto G puts every single cheap Android phon...
by _delirium on Saturday December 07, 2013 @06:12PM
(#6868129)
Apple seems to be aiming to fill the cheaper price points with tablets. Their idea seems to be, $1k+ laptops, $300-$900 iPads.
Within those price points they're nowadays pretty reasonably priced. There used be a significant "mac tax" versus similarly specced PCs, but a MacBook Air or Pro these days compares pretty reasonably to the stuff Dell is putting out. If you want a dual i5 with 128 GB SSD and 8 hours of battery life, the Macbook Air's $999 price point is within the norm.
The main market they aren't competing in is sub-$1000 laptop form factors, like the Chromebooks. That seems to be less an unwillingness to compete on the low end, and more a disagreement over what it will look like: Google is betting on a netbook-esque form factor at ~$400, while Apple is betting on a tablet form factor in that price range.
Within those price points they're nowadays pretty reasonably priced. There used be a significant "mac tax" versus similarly specced PCs, but a MacBook Air or Pro these days compares pretty reasonably to the stuff Dell is putting out. If you want a dual i5 with 128 GB SSD and 8 hours of battery life, the Macbook Air's $999 price point is within the norm.
The main market they aren't competing in is sub-$1000 laptop form factors, like the Chromebooks. That seems to be less an unwillingness to compete on the low end, and more a disagreement over what it will look like: Google is betting on a netbook-esque form factor at ~$400, while Apple is betting on a tablet form factor in that price range.