The two companies seem to have certain similarities: A willingness to think different in pursuit of their own hardware standards and form factors (remember how the Gamecube used mini-discs and had a handle for carrying?), huge success from pursuing the Blue Ocean Strategy, the capability to inspire consumer cults (possibly because they are seen as somewhat "purer" than their competitors), and even similar aesthetics (clean off-white plastic-porcelain hardware, the lower-case letter 'i', very family-friendly content, minimalist form over high-performance function).