This is a problem in contemporary linguistics- the "big" languages are really heavily studied and theories are developed to describe them accurately, nevermind that they may completely fail for, say, Xhosa or Straits Salish. The bias has been decreasing over the last few decades, but getting a really good idea of the real fundamental underpinnings of human language depends on all those minority languages not disappearing, undocumented, before we're done.
Of course, there are other reasons which are important to people working on other fields- languages are strongly tied to culture, and when a language dies, so does a lot of other cultural knowledge and practice that may be useful to ethnologists, psychologists, philosophers, etc.
A good overview: https://en.wikipedia.org/wiki/Linguistic_relativity