News for hackers. Stuff that matters.
Re:Meet the BRCK by gridspy on Tuesday December 03, 2013 @06:50PM (#6844067)
The problem is often one of having to lead the customer through a sales process. For eg

1) I want a reliable product... like BRCK .. okay.

2) This product really meets that criteria. Prove it.

3) So, is it useful?

4) Fine. Because of 1..3 I want more detail and to buy one.

For instance with http://gridspy.com (my site)

1) So, why should I monitor (energy usage) at all?

2) Okay, so why GridSpy (not a competitor)...

3) Fine, tell me more about what you do...

4) Lets get started. Give me a quote on some hardware.

It's a process. You can't just lead with (4) because the customer hasn't yet decided that they want your class of product at all.

There are no comments on this comment yet.