Kawasaki on Why Your Startup is Dead if You Can’t Enchant

Re:Kawasaki on Why Your Startup is Dead if You Can’t Enchant by jmduke on Tuesday December 03, 2013 @01:09PM (#6841964)

I was kinda iffy going into this article: I like Guy Kawasaki's stuff a lot, but it can tend to be a bit on the fluffy side, and "enchant" is one of those words that sends shivers down my back. Still, the actual meat and bones of his definition of 'enchanting' is solid and goes into a level of granularity significantly more actionable than "figure out a way to get your users to spend ridiculous amounts of time on your app, just like Twitter and Facebook did."

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Re:Kawasaki on Why Your Startup is Dead if You Can’t Enchant by interstitial on Tuesday December 03, 2013 @02:03PM (#6842325)

I think we've moved into the post-enchantment era, where non-enchanting, ping-anxiety is king. People are addicted to the social feedback.

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Re:Kawasaki on Why Your Startup is Dead if You Can’t Enchant by AsymetricCom on Tuesday December 03, 2013 @02:15PM (#6842403)

Those are not the kind of customers you want, long term.

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Re:Kawasaki on Why Your Startup is Dead if You Can’t Enchant by jbigelow76 on Tuesday December 03, 2013 @05:13PM (#6843564)

You only need them long enough milk a few billion dollars out of some other sucker.

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