Re:Making churn an actionable metric
by nimble on Tuesday December 03, 2013 @09:14AM
(#6840320)
> Essentially this means that if we can make a customer stick with us longer than three months, they will stay.
This isn't true (try making your service free for the first three months and see what happens!) and is the wrong way to think about. You need to dig deeper to understand why they're leaving. Part of it probably has to do with three months as a habit forming period, but some percentage probably decide your service isn't worth it for them.
This isn't true (try making your service free for the first three months and see what happens!) and is the wrong way to think about. You need to dig deeper to understand why they're leaving. Part of it probably has to do with three months as a habit forming period, but some percentage probably decide your service isn't worth it for them.