39k BTC is what, $39 million worth? You're right, news articles cover that differently than a $123,000 loss that's covered by insurance.
Exactly. It's all fraud now - much higher rewards with much lower risk of getting caught. Why try to break into a bank vault waving a gun in the air when you can skim relatively small amounts from millions of credit cards or commit identity theft and take out loans in someone else's name, all from a different country to your victim.
This actually is very common. All it requires is enough mule bank accounts to wire amounts below suspicion and spyware on the user's machine (snatches RSA authentication key at entry if two factor verification is used.) The banks don't want the event to be publicized and the company/small business doesn't want it publicized either.