Re:Malcolm Gladwell: Is free the future?
by sethg on Monday June 29, 2009 @11:07PM
(#680181)
But you're not taking into account advertising revenue. I'm not sure a Kindle-based newspaper could attract as much ad revenue as a print newspaper, because the medium just isn't as attractive to advertisers; ads on ebooks or the Web feel much more intrusive to readers than ads in newspapers or magazines.
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| on HN ]
I'm not sure either. Does Kindle allow for customized advertising? One problem this magazine has is that 40% of their subscriptions are outside of North America. It's a good thing overall, but they could increase ad revenue by printing two books -- one for NA and the other for "world" (mostly Western Europe in practice) and selling space in just one or the other.