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Re:Wikimedia Foundation sends cease and desist letter to WikiPR by YokoZar on Tuesday November 19, 2013 @05:32PM (#6764986)
There are countless employees/owners of various firms editing their own wikipedia articles on company time. As long as they're providing verifiable, true information and actually making the page better no one really cares.

The issue isn't that this company offered to outsource that so much as that they were consistently promising to create fabrications and biased content.

Re:Wikimedia Foundation sends cease and desist letter to WikiPR by britta on Tuesday November 19, 2013 @09:50PM (#6766015)
If you're paid to improve articles for a company, you "are very strongly discouraged from direct article editing, and should instead propose changes on the talk page of the article in question." (https://en.wikipedia.org/wiki/Wikipedia:Conflict_of_interest) They weren't following that guideline.

Making an article better isn't as big of a deal if have some conflict of interest but aren't directly paid to edit, such as voluntarily editing an article about a product you helped build - you may "make certain kinds of non-controversial edits", like reverting vandalism, correcting typos, and adding references: https://en.wikipedia.org/wiki/Wikipedia:Conflict_of_interest...