How exactly does this help keep your identity safe? Because they don't have your phone number tied to your account? How many times have you put your phone number in your emails to people? I looked, and over the last year I've sent my number to people over 150 times. I used to have it in my sig. How many people do that?
It seems like you and others are fearful of Google's actions because you are fearful of the government's actions. Remember, Google freaked out about PRISM, and the result was them encrypting traffic between their data centers to PREVENT the government from spying on your data: http://arstechnica.com/information-technology/2013/11/google...
i'll consider doing that whenever facebook stops showing me sex related ads (condoms, pseudo-dating sites, etc.), bidding/daily discount sites, etc. and no, these ain't retargeting ads. the only decent ads i see are the retargeting ones.
it doesn't matter how many times i "hide this ad > Why did you hide it? > reason x" that it will continue to show me related ads that i have no interest in. "targeted" is one of those over-used buzzwords that i'm still waiting to do what it is supposed to do - i won't hold my breath.
It was a lot more than that.
I certainly get the feeling that Google's halo is slipping.
I you how much the thought pains me.
Though I'll likely end up with a smaller provider somewhere. Gandi.net or Sonic.net both have very strong pro-privacy and freedom reputations.