Re:Ballmer on Ballmer: His Exit From Microsoft
by JeremyMorgan on Friday November 15, 2013 @06:22PM
(#6742789)
That's a very interesting comparison. For a while there the Taurus was the laughing stock of the company, and now they're pretty damn nice.
So... we gonna back FrontPage now?
Re:Ballmer on Ballmer: His Exit From Microsoft
by ak217 on Friday November 15, 2013 @06:37PM
(#6742828)
Yes, that's interesting. I think the decision to keep the Taurus brand was a mistake, since Ford tarnished it with too many shitty cars over the years. They have some really good brands (Fiesta, Raptor SVT, even Focus) but I would consider Taurus irreparable, just like FrontPage.
The company logo needs an update too, IMO.
And they have an incredible iconic brand, "Model T", I think they would do well to use it again.
Re:Ballmer on Ballmer: His Exit From Microsoft
by hackula1 on Friday November 15, 2013 @10:45PM
(#6743501)
Some new innovation in trucks would certainly be interesting. As a driver with over 200k on my F-150, I could see some sort of T-150 being a pretty sweet redesign.
Re:Ballmer on Ballmer: His Exit From Microsoft
by thatthatis on Saturday November 16, 2013 @02:05AM
(#6744016)
In the world of branding, tarnished but ubiquitously known is better than greenfield.
Tarnished can be polished back into good silver.
"I arrive here, and the first day I say, 'Let's go look at the product lineup.' And they lay it out, and I said, 'Where's the Taurus?' They said, 'Well, we killed it.' I said, 'What do you mean, you killed it?' 'Well, we made a couple that looked like a football. They didn't sell very well, so we stopped it.' 'You stopped the Taurus?' I said. 'How many billions of dollars does it cost to build brand loyalty around a name?' 'Well, we thought it was so damaged that we named it the Five Hundred.' I said, 'Well, you've got until tomorrow to find a vehicle to put the Taurus name on because that's why I'm here. Then you have two years to make the coolest vehicle that you can possibly make.'?" - http://www.fastcompany.com/1573670/what-other-automakers-can...
As the driver of a sixth-generation (2011) Ford Taurus, which is in fact a pretty cool car, somehow it doesn't seem so crazy that Mulally could save Microsoft as well...