Ballmer on Ballmer: His Exit From Microsoft

Re:Ballmer on Ballmer: His Exit From Microsoft by ak217 on Friday November 15, 2013 @06:37PM (#6742828)

Yes, that's interesting. I think the decision to keep the Taurus brand was a mistake, since Ford tarnished it with too many shitty cars over the years. They have some really good brands (Fiesta, Raptor SVT, even Focus) but I would consider Taurus irreparable, just like FrontPage.

The company logo needs an update too, IMO.

And they have an incredible iconic brand, "Model T", I think they would do well to use it again.

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Re:Ballmer on Ballmer: His Exit From Microsoft by hackula1 on Friday November 15, 2013 @10:45PM (#6743501)

Some new innovation in trucks would certainly be interesting. As a driver with over 200k on my F-150, I could see some sort of T-150 being a pretty sweet redesign.

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Re:Ballmer on Ballmer: His Exit From Microsoft by thatthatis on Saturday November 16, 2013 @02:05AM (#6744016)

In the world of branding, tarnished but ubiquitously known is better than greenfield.

Tarnished can be polished back into good silver.

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