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A comment on Bing Brings More Conversions at Lower Costs. Parent comment

Re:Bing Brings More Conversions at Lower Costs by fcr on Thursday June 25, 2009 @10:54AM (#673733)
if impressions are down, it follows traffic would be

From what I understand it depends on the CTR.

My point is that a lower CPA is largely useless if the volume is also lower.

Now I don't get this. If you want more volume, you buy more impressions, don't you? CPA going up means you get more value for money invested.

Please correcct me if I am wrong.

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Re:Bing Brings More Conversions at Lower Costs by axod on Thursday June 25, 2009 @12:19PM (#673921)
>> "If you want more volume, you buy more impressions, don't you?"

Most of the time bing/live don't have the volume to sell. I've tried raising bid prices to crazy town. Still just small trickle compared with google.

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