Apparently, you don't seem to understand that this is how things works in the United States, where this product is intended for sale.
Perhaps learn/read about how the payments process with respect to credit card transactions and chargebacks work in the US before commenting.
Additionally, read about Coin, which doesn't work in Europe and doesn't support EMV.
:facepalm:
Apparently this criticism is not valid, since physical imprints / swipes are rare in Europe.