Steli here from the talk :)

Sales hacking in this context means using very leveraged strategies to get to results a lot faster with less resources.

This talk is focused on founders who need to hustle and close customers fast without any prior credibility and sales experience.

I agree that "hacking" is overused these days but I still decided to use it because it attracts the right audience and creates the right expectations if that makes sense

"very leveraged strategies"

What does that even mean, in this context? "Leveraged" has a specific meaning in physics/engineering, in finance, and negotiation, but I don't know what it would mean in the context of sales. Like go into a lot of debt to spend money on marketing?

Sacrifice personal sense of comfort and shame, to get better results faster? ;)

I've already trained my brain to filter buzzwords like "hustling" or "hacking" or "disrupt" etc, so this doesn't bother me. The talk was ace. I was at Pioneers two weeks ago but only caught the 2nd half of it. Huge thanks for putting this on youtube!