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Re:Messaging App Line Now Brings in Nearly $100M a Quarter by nrser on Monday November 11, 2013 @05:13AM (#6710860)
my understanding is that they were in the right place at the right time to capture the tip from feature to smart phones in a country with an unusable SMS system and an unbelievable virtual goods market.

source: friends were in social / mobile games in Japan 2010-2011

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