Never mind my last comment.

I should've just said "Second Life." Those users -- at least the ones who stick around -- invest alot of capital (cultural, emotional, financial, etc).

I don't know if Second Life will be the company that gets the next wave right, but I think we should look at what they (and their users) are doing, to see who'll be the big winners in 5 to 10 years.

Here's a fairly recent post on GigaOM about it: http://gigaom.com/2007/09/26/7-reasons-why-second-life-shoul...

...and then there's the story posted by pg about declining use of wikipedia:http://en.wikipedia.org/wiki/User:Dragons_flight/Log_analysi... ... and my comment on there: http://news.ycombinator.com/item?id=66946