I agree with many of the responses here as well. The actual name, which I believe has tent titled parts [0], is a bit of marketing copy as well. But at least it's marketing copy that relates to the substance of the act.

Calling it Obamacare makes it personal, and this is about much more than Obama taking care of all of us.

I'd love to see a neutral name for the legislation itself. I am starting to call it "the current health care legislation".

[0] - http://www.hhs.gov/healthcare/rights/law/

Edit: copying this as an edit to my first post, but leaving this here in case anyone replies.