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Re:Customers given too many choices are 10x less likely to buy by triffid on Sunday June 21, 2009 @09:45AM (#667379)
That seems like a category error to me, 'jams' isn't the same type (or scope) of category as 'books'. I suppose what you're trying to say is that different categories can support different amounts of choice, but it's not at all clear to me that this is the case.

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