Customers given too many choices are 10x less likely to buy

Re:Customers given too many choices are 10x less likely to buy by tybris on Sunday June 21, 2009 @06:03AM (#667293)

24 different types of jams is too much. 24 different types of books is too little.

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Re:Customers given too many choices are 10x less likely to buy by tortilla on Sunday June 21, 2009 @09:32AM (#667370)

24 different types of books on beginning HTML is still to much.

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Re:Customers given too many choices are 10x less likely to buy by triffid on Sunday June 21, 2009 @09:45AM (#667379)

That seems like a category error to me, 'jams' isn't the same type (or scope) of category as 'books'. I suppose what you're trying to say is that different categories can support different amounts of choice, but it's not at all clear to me that this is the case.

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