Re:BlackBerry-Fairfax takeover dies; Thorsten Heins out
by dgregd on Monday November 04, 2013 @02:09PM
(#6670474)
Because they have a problem with the simplest thing, choosing good brand name.
Among Android companies, Samsung was the first one with consistent brand strategy: Galaxy S1, S2, ... updated each year.
It doesn't require IQ 160 to grasp this: good name and update each year.
But for some reason HTC, each x months created new brand: Hero, Desire, don't remember, One, and the last one: One X/Mega f... I don't remember even after reading Engadget three times a week.
LG tried to copy Samsung and changed the letter to G. So finally we have G1 and G2. Not bad, they are more consisted than HTC.
Sony has letter Z but still doesn't know how to enumerate updates. The last model is Z1 and the previous was Z or Z Zero? I don't know.
Blackberry also uses letter Z, and their last model is Z10?
At least Google coined good brand name, Nexus. Nokia has Lumia series which are selling quite well.
Among Android companies, Samsung was the first one with consistent brand strategy: Galaxy S1, S2, ... updated each year.
It doesn't require IQ 160 to grasp this: good name and update each year.
But for some reason HTC, each x months created new brand: Hero, Desire, don't remember, One, and the last one: One X/Mega f... I don't remember even after reading Engadget three times a week.
LG tried to copy Samsung and changed the letter to G. So finally we have G1 and G2. Not bad, they are more consisted than HTC.
Sony has letter Z but still doesn't know how to enumerate updates. The last model is Z1 and the previous was Z or Z Zero? I don't know.
Blackberry also uses letter Z, and their last model is Z10?
At least Google coined good brand name, Nexus. Nokia has Lumia series which are selling quite well.