I was thinking more of my parents, girlfriend, and her family who have never heard of this website and are definitely not tech savvy. I think that it's hard to separate marketing/branding from software, though. Her family definitely just assumes that anything not Apple is cheap, while she decided to switch to an Android phone not too long ago - once she made that choice, she went with the phone that looked the coolest (HTC One).

It's hard to say who's average, though. At the end of the day, I think it's probably brand name recognition more than anything else which drives purchasing decisions. I'd like to see what the manufacturers know...

Actually, now that I'm thinking about it what I think drove my girlfriend to Android more than anything else is probably how poorly her macbook aged (although with any laptop you can only expect a couple of good years, so she might be being a bit unfair) - especially how awful iTunes is on that thing. Just opening iTunes completely grinds that thing to a halt.