Hansel and Gretel Marketing - How Barneys Entices Customers to Come Back

Posted by edawerd on Saturday June 20, 2009 @09:29PM
from the picwing.com dept.

( 2 comments | 12 points | on HN )

Re:Hansel and Gretel Marketing - How Barneys Entices Custome... by nandemo on Sunday June 21, 2009 @04:02AM (#667224)

This and other sales tricks are explained in Cialdini's "Influence: The Psychology of Persuasion".

I really like that book because it made me feel more conscious about those tricks, even though it's mostly stuff "everybody knows".

[ Parent | on HN ]

Re:Hansel and Gretel Marketing - How Barneys Entices Custome... by sqyttles on Saturday June 20, 2009 @11:53PM (#667093)

"The tactic works pyschologically to make her feel indebted"

I've had similar feelings toward free offers and I'm sure it's a common occurrence.

[ Parent | on HN ]