Re:BlackBerry-Fairfax takeover dies; Thorsten Heins out
by protomyth on Monday November 04, 2013 @01:24PM
(#6670178)
I said BB needed to control the whole stack since it would be a nightmare for them to move to Android where the OS provider would be a competitor in messaging. Sadly, BB is not going to build its own CPU. I clarify with meaning the software stack and hardware they can actually build.
BB has a very nice OS, but has done a very poor job of it and spent quite a lot of time backing Adobe's fading tech. There is a lot of room in getting development simpler, but they need to get some more software expertise.
They still have a place if they can start building with a phone at the bottom-end ("free") or low-cost for pay-as-you-go plans. That gets them numbers and then upselling their messaging. Cheap Android lives there (mostly in a poorly implemented non-upgradeable state) and iPhone doesn't.
BB has a very nice OS, but has done a very poor job of it and spent quite a lot of time backing Adobe's fading tech. There is a lot of room in getting development simpler, but they need to get some more software expertise.
They still have a place if they can start building with a phone at the bottom-end ("free") or low-cost for pay-as-you-go plans. That gets them numbers and then upselling their messaging. Cheap Android lives there (mostly in a poorly implemented non-upgradeable state) and iPhone doesn't.