In addition to guaranteed issue, the Obamacare plans have (1) an annual out-of-pocket limit (2) no annual or lifetime limit on benefits (3) an absolute right to renewal.
These features raise the cost substantially compared to previous plans on the individual market. The classic example is if you get cancer and need $2 million in treatment. If your plan had 20% coinsurance, or a $1 million lifetime limit, then you'd be in rough shape. And if the insurance company dropped you when you got sick, on the grounds that you forgot to disclose some trivial and unrelated illness on your application, then you'd be in really rough shape.
The things that make Obamacare expensive are the features that don't show up on the sticker -- because they are now required of all plans. Guaranteed issue is the major one, because they prevent sick people from being washed out of the actuarial pool. All of these features are things that you hope you will never need to "take advantage" of. If you waste your money buying them, that's actually not a bad outcome.
http://en.wikipedia.org/wiki/Pre-existing_condition#Current_...
I've talked to dozens of people since then and come to the conclusion that "functioning human female reproductive system" is, in essence, a coverage-denying preexisting condition in many US states.
Another thing that happens --- particularly in California, lest you think this is an IL problem --- is that comparatively minor medical conditions were used as proxies for rare but expensive conditions. For instance, if you were a woman with abnormal cramping, you might be default-denied based on a simple blacklist of uninsurable conditions because insurers were scared that might presage something expensive down the road.
The preexisting condition and recission policies of insurers prior to Obamacare were a national disgrace.
But I think that's small potatoes (the number of patients likely to exceed any reasonable lifetime coverage limitations has got to be tiny, and cheaply re-insurable by BCBS if needed). The real cost is likely coming from BCBS' estimate of the change in the risk pool characteristics of this new plan. Namely, it doesn't matter how healthy you are to sign up for the new one, so presumably on average it will be made up of less healthy people. There's also the cost-shifting that has to happen: Plans for older people can only be a set multiple (3x?) more expensive than for younger people, so the younger person's plan must be made more expensive. This is called cost-sharing if you're being polite, and a redistribution scheme if not.
Coupled with the claim that plans based on the new floor for coverage would be at least affordable. Which many are finding invidious because they can't afford the replacement policies that are initially offered by their existing insurers. With all subsidy calculations tied to the Federal site, those who might get a subsidy aren't able to find out for sure without generally extreme levels of effort, although subsidy calculators are available, like the Kaiser Foundation's: http://kff.org/interactive/subsidy-calculator/
Prime example: the "Affordable Care Act" isn't about health care, it is about health insurance.
My PPO had a $2,500 deductible and I thought that was insanity.
BlueCross BlueShield; Deductible: $5,000, Co-Insurance: 0%, Doctor Visit: 1-2 $30 co-pay deductible waved, Cost: $98 /month
BlueCross BlueShield; Deductible: $5,000, Co-Insurance: 0%, Doctor Visit: 1-2 $30 co-pay deductible waved, Cost: $66 /month,
The closest ACA compliant option to the above...
BlueCross BlueShield; Deductible: $6,000, Co-Insurance: 0%, Doctor Visit: no charge after deductible, Cost: $130 /month
So in summary you are looking at paying somewhere between 32% and 97% more money, and don't get the benefit of 1-2 low cost doctors visits per year.