I don't think we're an exception at all. If anything we just flipped it upside down and called it a day.

In other industries you'd be mocked for wearing a hoodie to work. In this industry we mock you for wearing a suit to work. Hell, show up at most software shops in a pressed shirt and slacks and see what happens. Wear a tie non-ironically and we start assigning labels to you - "MBA", "suit", etc etc.

We've traded one superficial signal for another superficial signal, have no illusions about it. We've spent so long trying to be the anti-mainstream-business that it's no longer about letting people do what they want, and about conforming to the "cool software shop" cultural meme.

Exactly? Are you really saying that you couldn't tell the difference between Mark Zuckerberg and a homeless man if you ran into them on the street?

Indeed many of the investment bankers were insulted. After all, that's where ego-driven people are.

What's insulting here is that Zuck is trying to keep the "hoodie-guy" image despite his unimaginable wealth. You can't have the cake and eat it.

I think you might be easily insulted.

A very rich guy persists in wearing the hoodie he wore while doing the work that made him rich? Where do you see hypocrisy there?

see my reply to tghw

I'm sorry, are you saying Zuck should be required to dress his socioeconomic class?

I don't think he's trying to be something he's not at all. I think he's trying to be the person he wants to be, and fuck everyone else's opinions on what that should or shouldn't be. At the end of the day, he's the richest guy in America, possibly the world(?), and largely he did that through his own efforts. So who is anyone to tell him what he can and can't do? If he wants to wear a hoodie, he will, if he doesn't, he won't. No amount of gossip and rumour about whose nose he bent out of shape by doing so, or people trying to tell him what he should and shouldn't waear, is going to change that. People like Zuckerberg largely don't give a shit about gossip polls or rumours; and much as I may like or dislike what has been reported on his opinion or policies at Facebook, I can relate to his disdain for being told what to do... and I think truth be told, if everyone in the I.T. industry searched their soul for the truth, they can on some level relate to that. Most people that think for a living tend to have some level of a problem with authority... certainly given Silicon Valley's disdain for suits, I interpret this is more about defiance of societal social rules than trying to be something he's not.

No. I just think it's posturing on his part. He's pretending to be something he's not, so that people see the friendly brogrammer instead of the ambitious "They trust me — dumb fucks" CEO who disregards privacy.

Call me crazy, but maybe he wears hoodies _because they're comfortable_. That's why I do it, and I don't see how making a bunch of money would have any effect on that.

Don't you think that maybe it's the other 99.9% of people that are "posturing"?

Some people just rebel against the "norm" of using clothing to represent their socioeconomic status - money or no money.

Some people rebel just because "f___ you, who are you to tell me what I can and can't do?" It has nothing to do with anything else.

This isn't rebellion (honestly that term is used WAY too much). It's just Zuck doing a little song and dance.

The Buffet-drives-a-Buick school of being rich enough to not care about the social signifiers is, as mentioned in the article, a fully legit way to be filthy rich. Done right, it's a good way to fake being old money.

Dude probably had someone pay a hundred bucks or more for that hoodie tho, it's not the $5 dishrag off the Dollar General racks.

I always have trouble finding nice fleece sweaters. The best, nicest looking ones I know cost €6 at a common low-end shop. I'd have no problem wearing that if I was a billionaire CEO.